
Unlocking the Code to your Personal Brand
Bestseller guide to build a personal brand that can help you re-evolve to a career and life you love
In A Brand Called You, graphic designer and educator Debbie Millman teaches you the techniques to “sell” yourself in a way that is meaningful, honest, and authentic—because you do have to sell who you are to get where you want to go. From her own experiences in the design world, Debbie will help you develop the tools to articulate who you are, what you are doing, and what you want. She also will provide you with practical guidance on how to make your dream become a reality.
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Bestseller guide to build a personal brand that can help you re-evolve to a career and life you love
Develop an Authentic Brand Strategy for More Effective Marketing, Sales, and More!
Marketing has always been about "me": my brand, my product, my company. But "inside-out" marketing no longer works: your customers simply won't tolerate it anymore. You need to transform your marketing to "outside in." Every message you deliver must engage, fascinate, and motivate the right audiences, because you start and finish with what they already care about. Your marketing itself must provide value to customers -- whether they buy today, next month, or far into the future
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