Understanding Cognitive Biases
As you read this sentence, your brain has just processed about 20 million bits of information. And yet, that astonishing number just isn’t enough to get you through your day. Consequently, your brain takes some shortcuts, including cognitive biases—when the brain fills in gaps of solid, reliable information with a lot of guesswork for efficiency’s sake. In Understanding Cognitive Biases, Dr. Alexander B. Swan uses examples from psychology experiments, history, politics, movies, TV, comics, social media, and more to illustrate dozens of cognitive biases that affect us all and shows you how to combat them for a clearer, more accurate view of the world.
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