Bridging Intention to Impact: Transforming Digital Product Development through Evidence-Based Decision-Making

It is easy to say that product metrics like daily active users (DAU) and monthly active users (MAU) are broken; its harder to talk about what needs to replace them. In this systematic look at the role of user behavior in building successful products, Connor charts a path forward for how product teams must evolve their processes to continue as a vital part of a modern organization.