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Business Analytics Principles, Concepts, and Applications: What, Why, and How

Business Analytics Principles, Concepts, and Applications: What, Why, and How

Business Analytics Principles, Concepts, and Applications: What, Why, and How

Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used.

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