Does Your Content Work?: Why Evaluate Your Content and How to Start
You know that web content is the text, images, audio, and video in your website or web application--but how do you ensure that your content is truly effective? Does Your Content Work addresses this key question, illustrating the importance of applying content evaluation as a constant assessment of how well your content meets your goals. In this book, content strategist and user experience expert Colleen Jones explains the essential process of evaluating whether your web content is working.
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