This is the e Book version of the printed book.Organizations that prioritize environmental, health, and safety (EHS) issues are well placed to attract better customers, better talent, and today's growing number of socially responsible investors. But, to gain these benefits, companies must choose the right sustainability strategies, and then manage and measure them well.
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This book provides the blueprint for implementation, breaking down barriers, and the steps required to integrate sustainability successfully into any business.
This book provides the blueprint for implementation, breaking down barriers, and the steps required to integrate sustainability successfully into any business.
Today's best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They're changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they're doing it for all their stakeholders. Not because it's simply politically correct, because it's the only path to long-term competitive advantage.
Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a companys ability to reinvest than top line sales growth. But if you dont understand the psychology of pricing, having the wrong price can undermine your chances for success
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