Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth (paperback)

Innovate for the future or optimize the present? Reach new markets or build existing ones? Don't choose. Don't settle. Do both. In Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth, Cisco Senior Vice President Inder Sidhu shows you how. Over the past seven years, Cisco's Doing Both strategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it--and how you can, too.