Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python

Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python

Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python

Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications.

Price
Paid
Platform
InformIT
Categories
eBook

Get the latest news!