Marketing Analytics: Stand Out by Becoming an Analytics Pro!
Marketing requires a new, analytical breed of professionals. Be at the forefront of your profession.
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Marketing in the Public Sector: A Roadmap for Improved Performance
Marketing in the Public Sector: A Roadmap for Improved Performance
This is the e Book version of the printed book. If the print book includes a CD-ROM, this content is not included within the e Book version.Praise for Marketing in the Public Sector "Professionally, as an academic turned politician, this book-if published a few years earlier-would have made my life much simpler. This book lays out, in detail with concrete examples, how to conduct a grand plan for change.
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