Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation

This is the e Book version of the printed book. If the print book includes a CD-ROM, this content is not included within the e Book version.It's a totally human condition, a trap that ensnares virtually everyone. Just as when we tie a route to a destination so much so that when someone else takes a different route "why are we going this way?" it usually doesn't matter "how" you get there.