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Service Management: An Integrated Approach to Supply Chain Management and Operations (Paperback)

Service Management: An Integrated Approach to Supply Chain Management and Operations (Paperback)

Service Management: An Integrated Approach to Supply Chain Management and Operations (Paperback)

Tie customer-driven strategies to service operations and process management, and sharpen your focus on creating customer value throughout your entire service organization! This comprehensive, multidisciplinary reference thoroughly covers today's most effective theories and methods for managing service organizations, drawing on innovative insights from economics, consumer behavior, marketing, strategy, and operations management.

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