Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands

"Larry and Joan have laid out a great set of guiding principles for any business executive--whether they are revitalizing a brand or making sure it stays relevant." Russ Smyth, CEO, H & R Block; former President, Mc Donald's Europe "This book not only offers a unique insight into how the Mc Donald's brand was successfully revitalized, but even more importantly it describes six very useful rules for how to revitalize any brand." Hans Straberg, President and CEO, Electrolux AB, Sweden

Price: Paid
Platform: InformIT
Categories: eBook

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