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Social Business Imperative, The: Adapting Your Business Model to the Always-Connected Customer

Social Business Imperative, The: Adapting Your Business Model to the Always-Connected Customer

Social Business Imperative, The: Adapting Your Business Model to the Always-Connected Customer

Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as Google 15 years ago. Hiring and delegating to a social media team are not enough-today's company leaders and boards must personally grasp the tectonic changes arising from today's social, always-connected customer, and must then re-architect entire business practices and business models accordingly.

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