Essential Finance For Managers
Putting Your Money Where Your Mouth Is: All the finance fundamentals you need to start better managing your business
Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backers concerns. This brand-new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage.
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Putting Your Money Where Your Mouth Is: All the finance fundamentals you need to start better managing your business
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