The Top 10 Things You Must Know About Sales

Skills, facts, strategies, techniques... whatever it takes! FT Press's quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now! Ten powerful ideas and easy techniques for supercharging your sales career and selling more--starting today! "You can lead a horse to water, but you can't make it drink." But what if you make the horse thirsty? That's the essence of a sale: getting the energy, excitement, and commitment to come from the customer.