
Customer Service to Customer Relationship Management
Moving customers from consumers to advocates
Consumer behavior, Consumer Intention, Consumer Attitude, CRM, Consumer Research, Sales and Marketing, TPB
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Moving customers from consumers to advocates
Today's best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They're changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they're doing it for all their stakeholders. Not because it's simply politically correct, because it's the only path to long-term competitive advantage.
Staying in touch with customers isn't enough. You must engage them from day one with value -here's the sales techniques.
Marketing has always been about "me": my brand, my product, my company. But "inside-out" marketing no longer works: your customers simply won't tolerate it anymore. You need to transform your marketing to "outside in." Every message you deliver must engage, fascinate, and motivate the right audiences, because you start and finish with what they already care about. Your marketing itself must provide value to customers -- whether they buy today, next month, or far into the future
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