
Uncover Cognitive Biases in the Customer Journey
Heuristics that can Increase sales and Customer Satisfaction
Marketing For Beginners; Sales Choice/method, Marketing & Examps; Product Optimization+ROI Improvement ( for 2024 )
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Heuristics that can Increase sales and Customer Satisfaction
A Comprehensive Overview
Staying in touch with customers isn't enough. You must engage them from day one with value -here's the sales techniques.
This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Brandy S. Cannon and Louis A.
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