Account-Based Marketing - ABM: Increase Your B2B Efficiency
Master Account-Based Marketing and Enhance Your B2B Marketing to Focus on Ideal Customers and Increase Your Conversions
Account-Based Marketing, ABM, B2B Marketing and B2B Sales, Connecting the sales and marketing with demand generation
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This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. The three realities you must understand to create a winning marketing plan. Marketing is one area where hard work and ingenuity can make up for a lack of funds. It's also an area where money can be easily wasted if a business doesn't have a well-thought-out marketing plan.
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