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Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right

Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right

Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right

A simple truth has become apparent at all levels of businesses and organizations: Content is, in fact, everything. Content is a business asset that deserves strategic attention. Today, people who never thought much about content are being asked to tackle it and all its complexities. People want a one-stop handbook for doing content work. And that just doesn't exist today

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