Essentials of Writing Content
Learn the essential attributes required to become a content writer
Content Writing is not an easy task. But if you try, you can learn and write it simply.
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Learn the essential attributes required to become a content writer
A simple truth has become apparent at all levels of businesses and organizations: Content is, in fact, everything. Content is a business asset that deserves strategic attention. Today, people who never thought much about content are being asked to tackle it and all its complexities. People want a one-stop handbook for doing content work. And that just doesn't exist today
In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client whats wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision.
For digital content to deliver on its potential, it must be easy to find, shareable, and available for all channels and devices. This requires careful upfront attention to back-end content strategy and its linkages with design and development. However, back-end content strategy is an emerging and complex area of practice with few useful resources for practitioners, and many organizations are struggling to deal with soaring amounts of content.
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