
How To Build Your Social Media Marketing Strategy
Steps for building your social media marketing strategy so that you can achieve your brand and business goals
Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond. Barton Goldenberg,the field's #1 expert, offers a proven, four-step methodology for succeeding with Social CRM work in any B2B, B2C, or B2B2C organization
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Steps for building your social media marketing strategy so that you can achieve your brand and business goals
Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as Google 15 years ago. Hiring and delegating to a social media team are not enough-today's company leaders and boards must personally grasp the tectonic changes arising from today's social, always-connected customer, and must then re-architect entire business practices and business models accordingly.
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing.
Unlock the secrets of effective Customer Relationship Management (CRM) for business success.
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