Introduction to Data Literacy
Using Data to Increase Sales, Optimize Operations, and Enhance Product Development
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Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights
Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights
Use Product Analytics to Understand Consumer Behavior and Change It at Scale Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale.
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