Social media can transform the way you recruit. Using Facebook, Linked In, Twitter, and other social media platforms, you can connect with great new sources of talent faster and more effectively than ever before. You'll learn how to use social media to build an open, engaging two-way conversation with potential employees... target job advertising more efficiently and at lower cost... choose the right tools and platforms... .
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Want a new job or career? Need to demonstrate more value to customers or employers? Use today's hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities.
This Element is an excerpt from The Truth About Hiring the Best (9780132381864) by Cathy Fyock. Available in print and digital formats. How to ferret out and avoid "scam-didates": job candidates who flat-out lie about their credentials and experience. The candidate you're interviewing appears to have everything--the right background, perfect experience, and all the credentials you're looking for. But it's too good to be true.
How to grow a social media audience in a way that is profitable, builds influence for you, and grows your reach!
Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as Google 15 years ago. Hiring and delegating to a social media team are not enough-today's company leaders and boards must personally grasp the tectonic changes arising from today's social, always-connected customer, and must then re-architect entire business practices and business models accordingly.
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