Learn to calculate market segments, use pricing techniques, and forecast sales with Excel for better marketing strategy.
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Become a data-driven marketing expert by mastering concepts around analytics lifecycle, data infrastructure, customer lifecycle and digital trends while going through global retail banking case studies.
Become a data-driven marketing expert by mastering concepts around analytics lifecycle, data infrastructure, customer lifecycle and digital trends while going through global retail banking case studies.
Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications.
Businesses now more than ever are relying on data analysis to maximize sales and understand consumer trends. Regardless of your role or job function, just about everyone in today's climate is expected to have some skills in this area. As the field of data analysis becomes more integral to business strategy it is imperative to gain the knowledge that will set yourself apart from the competition and benefit your career prospects.
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